Customer Lifetime Value & CAC Calculator
Compare what a customer is worth with what it costs to win them, and see your LTV:CAC ratio.
CLV = average order value × purchases per year × years retained × gross margin. LTV:CAC = CLV ÷ CAC. Payback months = CAC ÷ monthly gross profit per customer. Three or higher is a common healthy benchmark.
Results are estimates for planning and learning. Check important numbers against your own data and a qualified professional. Everything is calculated in your browser; nothing you enter is sent anywhere.