ROAS Calculator
Calculate return on ad spend, ROI and the break-even ROAS your campaigns need to hit.
ROAS = revenue ÷ ad spend. ROI = (revenue − spend) ÷ spend. Break-even ROAS = 1 ÷ profit margin: at a 35% margin you need a ROAS of about 2.86 just to cover the ad cost.
Results are estimates for planning and learning. Check important numbers against your own data and a qualified professional. Everything is calculated in your browser; nothing you enter is sent anywhere.