The internet has changed our planet and lives in an unprecedented way. We’re connected to each other thousands of miles away and can exchange goods and services with a click of a button. With every passing day, man invents a new method or good that makes our life easy, and IoT is one of them.
What Is IoT?
The Internet of things defines the network of physical objects, which are “objects” that are implanted with sensors, software, and other technologies for the purpose of connecting and exchanging data with other devices and systems over the Internet.
A smart home, one that is connected to either Google Home or Alexa is an example of IoT.
With its rising popularity and ever-so increasing demand, every top notch results driven digital marketing agency and marketer predict in the next five to ten years, IoT will be integrated with digital marketing channels. The question, however, remains, how will the two be integrated? To discover that and much more, keep reading the article.
IoT Is Turning Click-through Rate a Reality
Advertisers and digital marketers spend huge sums of money on digital advertisement, most of which goes to waste, since the right audience is not targeted at the adequate time. However, with technological advances in IoT, the technology will become aligned with the past purchases and interests of the potential buyer.
For example, if an ordinary remote battery dies in your smart house, the connected home will not only account for the need for a replacement, but, it will also provide you with a digital coupon for a new battery sent directly to your smartphone.
As IoT becomes more technologically advanced, soon, it’ll enable us to calculate the exact number of hours the battery has been used. Such smart devices have the ability to warn the consumer when their devices are approaching the end of life. Consequently, advertisers would be able to channel their campaigns to people who really need the products.
Changing the Virtual World Forever
In recent years, social media controls and diverts 74% of web traffic to online stores. This statistic tells a great deal about the power of social media.
In recent times, social media continues to dominate the digital marketing arena and has generated satisfactory results. In such a situation, one may wonder, what role does IoT play in social media? IoT’s role in social media is to mechanize the processes, organize automated posts, and intelligently share them with a particular relevant audience.
With insights from IoT, digital marketers will be able to target customers with promotional messages and personalized ads based on individual likings and needs. Thus, IoT will be able to keep your consumers engaged and at simultaneously will allow you to save time and money.
Help Analyze Customer’s Buying Behavior
Before the internet and the world of data analytics, as well as prior to the IoT, evaluating customers’ behavior was an immensely challenging task. IoT helps us understand patterns in product usage, which allows digital marketers to accurately predict demand forecasting for a certain product. The data from IoT connected devices can be used to comprehend the everyday lifestyle of customers, which enables us to read customer’s mind.
IoT aids in leveraging insights related to consumer behavior and demand trends, which enables digital marketers determine when customers will need to replace products and what sort of product they would like. Moreover, IoT helps in identifying consumers’ buying behavior, trends, and aids in identifying ideal markets and consumers that will help sell the product.
To put it simply, IoT gives accurate information to digital marketers than any other medium. More importantly, soon, it will enable digital marketers to promote their products with clear and better insight.
When watching YouTube videos or browsing any other websites, ads often get annoying when they pop up every now and then, especially when they’re not relevant. IoT can help change that for the better. of IoT’s aim is to provide digital marketers with accurate business insights and analytics to help them target their audience and boost consumer engagement. If used with social media platforms, the results are phenomenal.
Due to IoT’s accuracy and ability to analyze big data in a small time window, companies that wish to increase their consumer engagement, can install IoT sensors within their equipment to collect important operational data from machines that they sell. This enables them to have an in-depth analysis at how their products perform in the market, what users think of them, all of which will enable them to devise future strategy.
Before the popularity of internet and the Internet of Things (IoT), gathering consumer data for market purposes was a mammoth task. IoT, on the other hand, has automated the entire process. It not only gathers consumer data, but also targets advertise and markets the product to the right audience, and thus, generates more revenue.
If, for instance, in the past digital marketers relied on Facebook’s analytics to help them market their product, with IoT, they get direct feedback from the consumers.
IoT is a modern technology that is being used by the Big Tech companies. It possesses immense potential that can be utilized by digital marketers for yielding more clicks and generating high revenues.