Business owners must stay informed about the growing trend of connected devices and using the Internet of Things (IoT). Utilizing Salesforce IoT stores data and enhances customer relationships.
Salesforce manages customer interactions and operations, streamlining your sales process while transforming leads into customers. IOT offers the tools to achieve success. Here’s how to integrate these two tools effectively.
Table of Contents
1. Gain Insight Into Buying Behavior
Understanding your target audience ensures you know what they want. You’ll know:
- What new products to order
- How to improve customer experience (CX)
- Which communications work best
- How to better market to your buyers
In the State of the Contact Center 2022 report, around 97% of customers state their interaction with customer service determines their loyalty to a brand. Anything you can do to improve touch points throughout their experience creates better retention.
2. Manage Inventory
Salesforce IoT does more than just gather customer data and share it with you. You can also tap into cloud-based services to manage inventory.
Part of excellent CX is having what people want in stock and delivering it rapidly after they order. Using Salesforce to track trends lets you know you must order extra ABC products before the holiday season due to increased sales each year.
You’ll also have a handle on when to reorder so you don’t run out of stock and save money by avoiding products that don’t move. Having a better handle on your inventory ensures you can complete orders and clear space for in-demand items.
3. Automate Backups
Providing the best possible sales experience is challenging if you fall victim to a cyber incident and are offline for hours or days. Every minute you aren’t online, you’re potentially losing sales and customers to other companies.
Salesforce allows you to automate data backups to always have the most recent copy of your inventory and systems. You might go down for a millisecond, but you’ll be back up and running fast when data is restored.
Because the cloud is so flexible, you won’t have as much worry over a single server being impacted by hackers. It’s a good way to ensure continued operations and protect company and customer data.
4. Forecast Future Sales
Salesforce IoT stores data on past sales and trends. You can then run analytics to determine what future sales might be. As consumers interact with the system via mobile devices and desktops, machines analyze the cloud-based data and look for patterns.
Some patterns might include:
- Changing customer demographic
- Higher sales at a particular price point
- Uptick in sales during seasonal shifts
- Frequent inventory shortages of an item
- Too much stock on another product and thus a reason to discount it
Today’s computers can sift through massive amounts of data rapidly and give you insights into how to grow your business successfully. Use this information to stay on top of market trends and changes and adapt as necessary.
5. Automate Lead Outreach
Do you want to reach out to new leads almost instantaneously? Salesforce offers an automated outreach function. As soon as someone shares their contact information, have ready-made messages sent to their inbox.
Automating outreach frees up sales staff to offer a more personalized interaction. For example, send out a first message asking for further details. When the salesperson contacts the new lead, they have more data in front of them to close the sale.
Potential customers also will hear from you immediately. Competitors may take a day or two to get back to them, giving you an advantage and potentially leading to more sales.
6. Retain Customers
Improve business relationships by automating repetitive tasks that might normally fall through the cracks. Small-business owners often wear multiple hats, and it’s easy to forget to message a client or reach out. Fortunately, Salesforce IoT allows you to send automated notes. Drop them a message on their birthday or when a new product is released.
Zippia reports around 65% of a company’s sales come from existing customers. The last thing you want is to lose those clients you’ve worked so hard to land. Utilizing relationship management tools ensures you never miss crucial communication with customers.
7. Free Employees for Other Tasks
Utilizing automated tools by integrating Salesforce and the IoT frees up your workers’ time. They’ll be able to focus on creativity instead of tasks a computer can easily complete.
The sales team may be overworked at times, trying to keep up with a sale or new leads. Even a small addition of more time can help busy employees. Customer relationship management software can make their lives easier by integrating marketing information, support and sales data in one place.
Talk to your staff about what things they do frequently that a computer might handle. Some examples of what Salesforce can do when you combine it with IoT include:
- Segment customers into groups
- Track assets such as computers or a vehicle a salesperson is given to go on calls
- Automate case support tickets and let customers know they’ll receive a response soon
- Find ways to cross-sell products
- Tap into sensors for inventory control
Look for ways to improve the sales and delivery process to create loyal customers and make your team work more efficiently.
Use Salesforce IoT to Optimize Sales and Relationships
Tap into available technology and improve your customers’ experiences with your brand. Whether you add a few sensors, analyze data or use the system to automate responses, happy customers tend to stick with a brand. You’ll develop better customer loyalty and probably make a few upsells or cross-sells to current customers.